Analytical Solution

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Google I/O: 3 Misses — InformationWeek

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At Google I/O, Google arrived late to the music party and did not have enough to say about vertical industries and mobile commerce.

Carla Gentry CSPO’s insight:

It’s difficult to provide a recommendation after a very limited experience using All Access, but so far I like it. The ability to combine music I like with new music discovery, and then customize that discovery by eliminating or re-ordering tracks was a vast improvement over other services. I also liked that I could create a radio station based on a track I was enjoying.


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Got Big Data Skills? Write Your Own Ticket — Application Development Trends

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The ongoing Big Data skills shortage is providing great opportunities for developers with Hadoop and related experience.

Carla Gentry CSPO’s insight:

“By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions,” stated a recent McKinsey Global Institute report


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Google sets up to challenge Amazon Web Services | ZDNet

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Google’s cloud platform garnered a ton of interest at Google IO and comparisons to Amazon Web Services. However, the burden of enterprise proof lies with the search giant for now.

Carla Gentry CSPO’s insight:

The key items for Google’s cloud platform go like this:

There are sub-hour billing increments down to one minute. Google argues that this sub-hour billing will save money on cloud bursting.Smaller instances for low workloads.Routing and networking knowhow from Google.Persistent disk storage.A Cloud Datastore service that is designed to be used for big data applications.Google’s cloud is also offering premium support and engineers pledged to improve the program, which it argues is already “quite responsive,” say execs

See on zdnet.com

There’s no shortage of data science smarts

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Powerful new big data tools demand analytics expertise — but a growing body of shared knowledge and a new generation of self-taught experts will fill the gap

Carla Gentry CSPO’s insight:

To James Kobielus - yes, if you have the drive and willingness to learn it can be done but make no mistakes - it is NOT the easiest field - it requires practice, practice, practice in REAL world data handling, no book can teach you everything you need to know and I personally, don’t know any true Data Scientist who have the time to train for free, so yes, they can learn and if they stick with it it’s a great field but I do not believe there enough HARD core data people out there to fill the GAP per sae… hope YOU are right and I’m wrong!


See on infoworld.com

Google I/O and the Push for Better Context

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Here’s what we thought about today’s Google I/O event — and how marketing with context can make a dent.

Carla Gentry CSPO’s insight:

This is all of special relevance for marketers. As Forrester Research analyst Anthony Mullen pointed out in a blog post today, ”The Future of Marketing is (Better) Context.” Mullen points out that context means more than just location. It will involve sifting signals from multiple sources, understanding people as individuals, and using that information at every stage of the marketing funnel.


See on blog.hubspot.com

Netflix + YouTube = Half of North American Peak Downstream Traffic

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Netflix isn’t the only video service eating up North American bandwidth, although it is the largest, according to [download page] Sandvine’s “Global Internet Phenomena Report

Carla Gentry CSPO’s insight:

The top 1% of subscribers in North America account for 34.2% of upstream traffic, while for downstream traffic, the comparable 1% account for 10.4% of traffic. By contrast, the bottom half account for just 6.4% of total monthly downstream traffic.


See on marketingcharts.com

What Your Traditional Marketing Education Didn’t Teach You About Marketing Today

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Think your marketing education was complete? Times have changed — grab a seat!

Carla Gentry CSPO’s insight:

Today’s marketing happens in real time, and marketers have more tools than ever to access, analyze, and act upon metrics than ever. To that end, it’s not only imperative that aspiring marketers learn how to walk the walk and talk the talk on the marketing metrics that matter, but also that they learn from and act on data on a daily, not annual, basis.


See on blog.hubspot.com

How is Big Data Shaping Enterprise IT Hiring?

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Hiring assessment by IT career resources site icrunchdata puts nearly half of available big data jobs in analytics, dwarfing categories such as business intelligence and statisticians

Carla Gentry CSPO’s insight:

As the second largest segment, icrunchdata estimated 127,329 available “big data jobs,” or those specifically stated to deal with the demands of data volume and variety. Data scientist and similar career titles represented 82,444 of the big data jobs and software development took up more than 78,000. Filling out the fields were “statistics jobs” (60,430) and BI jobs (28,900)


See on information-management.com

@WalmartLabs Acquires Cloud Computing Startup OneOps & Delicious Founder’s Tasty Labs | TechCrunch

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TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Carla Gentry CSPO’s insight:

“Walmart is looking to create a best-in-class global eCommerce platform to power ‘anytime, anywhere’ shopping for our customers. The Platform team has been working tirelessly to build the tools to help our developers deliver big site changes faster,” explains Walmart Public Relations Director Ravi Jariwala in a statement. “We are innovating on a very large scale, and OneOps brings us tools that will allow us to move even faster toward a global platform.”


See on techcrunch.com

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

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Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Carla Gentry CSPO’s insight:

These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.

Determining which tools are right for you requires a clear definition of your objectives. Some are real-time, highly customized dashboards that enable you to manage multiple accounts, use shared work spaces, and respond on multiple social networks with one click. Others are simple, effective, and lightweight, and provide the right amount of functionality.


See on socialmediatoday.com