Analytical Solution

http://Analytical-Solution.com

Beyond ad clicks: using ‘Big Data’ for social good

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One professor is trying to get the best data scientists to tackle social problems.

Carla Gentry CSPO's insight:

Another group helped the Chicago Department of Public Health to pinpoint homes where children are at the highest risk of lead poisoning. Right now, the Department has a list of tens of thousands of housing units where kids could be at risk. The fellows narrowed that down considerably, creating a model that suggests the Department could focus its attention on 378 units where the risk is highest. That would take just two months, and it would cost the city less than $200,000.


See on marketplace.org

Use Big Data Successfully | SmartData Collective

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One of the greatest benefits afforded businesses by data analysis is that decisions can be made not based on hunches, but on hard numbers. As soon as a company realizes this, it can start taking concrete steps to address legitimate and documented needs – customer needs, internal needs, logistics needs, and more.

Carla Gentry CSPO's insight:

Understand the Customer’s Journey and Needs

Speaking of social media platforms, Big Data in the 21st century is inevitably made up, at least in part, of customer data from various media channels like Facebook and Twitter. Companies that figure out how to leverage this audience – companies like T-Mobile – are set to reap the benefits, both financially and in terms of customer loyalty. In other words, if you as a company understand your customer’s needs, and their journey from shopper to buyer, success is all but assured.

The wireless carrier T-Mobile sees social media data as being invaluable. Recognizing the unique opportunities these platforms present, the carrier makes a point of being very active and engaged on social media, and strives to listen to customer feedback. Perhaps more importantly, the carrier makes changes and adjustments in its services and products when necessary based on this feedback. In June, T-Mobile ran a marketing campaign for the new LG G3 device, during which they gave away one device a day to a social media follower. The expense for the company was minimal, yet the exposure was great.


See on smartdatacollective.com

Data Science: What Companies Need to Know | SmartData Collective

See on Scoop.it - Data Nerd’s Corner

Infogix is a pioneer in data integrity and analytics solutions, uniting predictive analytics with comprehensive data controls and protection, allowing you to magnify actionable insights that accelerate business growth.

Carla Gentry CSPO's insight:

In order to properly analyze this wealth of information for your business, you need a data scientist, a strong mathematician or statistician who can create models and apply them to stored data. This means the data scientist needs to know how to set up data stores, access them, structure data and analyze it using sophisticated statistical modeling tools. Deploying these models will reveal new insights to drive the business forward in new ways and this is the crux of Data Science.

 

See on smartdatacollective.com

NSA paid millions to cover Prism compliance costs for tech companies

See on Scoop.it - Data Nerd’s Corner

• Top-secret files show first evidence of financial relationship• Prism companies include Google and Yahoo, says NSA• Costs were incurred after 2011 Fisa court ruling

Carla Gentry CSPO's insight:

The National Security Agency paid millions of dollars to cover the costs of major internet companies involved in the Prism surveillance program after a court ruled that some of the agency’s activities were unconstitutional, according to top-secret material passed to the Guardian.


See on theguardian.com

The Internet of healthcare things: How to manage all the “things”

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The good news for health IT managers is that many of the challenges posed by the mobile revolution are applicable to the challenges posed by the Internet of things.

Carla Gentry CSPO's insight:

Tips to mitigate risk

Get to know your “Things.” Analyze the data generated by your IoT devices to understand how they communicate. Use a sandboxed network with only outbound connections for each device and close off debug access points that are often manipulated by hackers.Keep networks separate. We live in a world where Wi-Fi is everywhere – even patients expect internet access. Create subnetworks for visitors and patients and limit guest activity to the browser. This will effectively containerize your important business applications and internal communications networks and separate them from public traffic.Secure IoT devices by applying the same security principles you apply to traditional and mobile devices – authentication, encryption, and protocols such as automated software patching. Also, check with your IoT vendors to ensure your IoT devices have a secure mechanism to update their firmware remotely.


See on medcitynews.com

Bigdata: are we making a big mistake? - iccube - making data talk

See on Scoop.it - What is Data Science

Interesting analysis on the challenges of BigData and Statistical Analysis. Statistical biases are not new but important. Remember the Financial Crisis.

Carla Gentry CSPO's insight:

Going to the right people, like Carla Gentry from Analytical Solutions to get insight on what you need to do and how in order to deliver the business value is a must. Back-test regularly, challenge the conclusions, in other terms: manage the magic of BigData like you manage other predictive or decision making activities


See on iccube.com

Demand for data analysts at record levels

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The demand for data analysts has been growing dramatically in the past two years, and perhaps nowhere is the need greater than in healthcare.

Carla Gentry CSPO's insight:

A need for statistical, communication, and healthcare skills

All of this requires an enormous amount of data analysis, and a staff that is not only versed in research methodologies, metrics and measures, but also has an understanding of the issues at play in healthcare.

"Typically our hires come from policy research backgrounds," according to Chacon. "We hire individuals that are coming directly out of the healthcare sector—former nurses or individuals that have gone through medical-type schooling. We are not just looking for data scientists. We really want to have someone with background in the healthcare field."

The majority of new hires at NCQA are entry level to mid-level. To a lesser degree the agency uses veteran analysts that are involved in leading research projects.


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Dstillery Chief Scientist Claudia Perlich Serves as First Female Chair of KDD

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NEW YORK, NY—(Marketwired - Aug 20, 2014) - Dstillery, the pioneer in cross-device audience targeting for brands, announced today that its chief scientist Claudia Perlich is the first female general chair of the annual flagship KDD 2014 conference. The event is hosted by the Association of Computing Machinery’s Special Interest…

Carla Gentry CSPO's insight:

"I’m so excited to welcome thousands of the brightest minds in data mining to New York City this month in an effort to bond on a common goal: using data to inform decision-making and drive policy change," said Perlich. "There is a strong grassroots movement of talented professionals who volunteer their time to educate future generations and collaborate on projects with NGOs and nonprofits. I am honored to bring everyone together to build on this movement."


See on marketwired.com

Professor’s data mining research recognized for standing ‘Test of Time’ | University of Arkansas at Little Rock

See on Scoop.it - What is Data Science

A UALR Department of Information Science professor has received a prestigious “Test of Time Award” in recognition of the groundbreaking research he conduct Computer Science, homepage, KDD Knowledge Discovery from Databases, KDD Test of Time Award, Liz Pierce, UALR Department of Information Science, Xiaowei Xu News

Carla Gentry CSPO's insight:

Xu’s paper, “A Density-Based Algorithm for Discovering Clusters in Large Spatial Databases with Noise,” proposed a new algorithm for strategically mining large amounts of data.


See on ualr.edu

Alien under the microscope? Reddit to share data with researchers - Alien under the microscope? Reddit to share data with researchers

See on Scoop.it - What is Data Science

A new coalition to study the way we interact online launched this week with a handful of social networks and several key social media researchers on board.

Carla Gentry CSPO's insight:

The new group is called the Digital Ecologies Research Partnership, or just DERP. (As in, you just got derped.) The group describes itself “as an alliance of platforms supporting the academic exploration of communities online for the betterment of the internet at large.”


See on betaboston.com